Data Protection Principles

We would like you to feel safe and comfortable when visiting our website. The protection of your private sphere is of great importance to us, because we understand data protection as a customer-oriented attribute of quality. The following data protection provisions are intended to inform you about how we handle the collection, processing, use, and disclosure of your personal data.

Usage data about visits to our webpages

We use the information that we obtain during your use of our webpages exclusively for statistical analyses and to defend against irregular inquiries made to our website. This helps us to adjust and optimize our webpages to your requirements. Personal user profiles are thereby not created. In this context we use the following usage data: the page from which the file was requested; the name of the file; the date and the time of the inquiry; the amount of transmitted data; the access status (file transmitted, file not found, etc.); a description of the type of web browser used; and an anonymised IP address (shortened by the last three digits). The shortened IP address of your computer is collected anonymously by etracker GmbH in Hamburg, a company contracted by us; it is therefore not analysed on a personal basis and is deleted automatically after 24 hours.

Cookies

Controller and purposes of the processing/legal bases:

We, Kaufland Dienstleistung GmbH & Co. KG, are the controller with respect to data processing in connection with the use of "cookies" and other similar technologies to process usage data on all (sub-)domains below www.kaufland.com.

Cookies are small text files that are stored on your end device (laptop, tablet, smartphone, etc.) when you visit our websites. Cookies do not cause any harm to your end device, nor do they contain any viruses, trojans or other malware. The cookie stores certain information that results in connection with the specific end device deployed. This does not, however, mean that we will immediately become aware of your identity.

Cookies and the other technologies used to process usage data are deployed for the following purposes, depending on the categories of cookie/other technologies:

  • Technically necessary: These are cookies and similar technologies that are necessary for you to use our services (for example to correctly display our website/the functions you request, to record you signing in so that you can fill your shopping cart when making online purchases, etc.).
  • Preferences: Using these methods, we can take into account your actual or perceived preferences to enhance the user experience. For example, we can use your settings to display our websites in a language relevant to you. They also mean we can avoid displaying products that may not be available in your region.
  • Statistics: These methods enable us to tailor the design of our services by producing anonymized statistics about how they are used. For example, we can use them to determine how better to adapt our websites to user habits.
  • Marketing: These enable us to display relevant advertising content based on an analysis of your usage behavior. Your usage behavior can also be tracked over various websites, browsers or devices via a user ID (unique identifier).

Depending on the purpose, the use of cookies and similar technologies to process usage data involves processing the following types of personal data in particular:

Technically necessary

  • User inputs, in order to remember inputs across multiple sub-pages (e.g., your preferred store in our store finder);
  • Authentication data to identify a user after signing in, enabling you to access authorized content on subsequent visits (e.g., access to your customer account);
  • Security-related events (e.g., identifying repeat failed sign-in attempts);
  • Data to play back multimedia content (e.g., playing (product) videos selected by you).

Preferences:

  • Settings to customize the user interface that are not linked to a permanent identifier (e.g., active language selection or specific display of search queries or maps in the store finder).

Statistics:

  • Pseudonymized usage profiles containing information on the use of our websites. These contain in particular:
    • browser type/browser version,
    • operating system used,
    • referrer URL (i.e. the previously visited page),
    • host name of the accessing computer (IP address),
    • time of the server request,
    • individual user ID, and
    • events triggered on the websites (web browsing behavior).
  • The IP address is routinely anonymized, which in principle means it is no longer possible to identify you.
  • We only store the user ID together with other data you provide (e.g., name, e-mail address) if you give us separate express permission to do so (see for example section 6 of this privacy policy). In itself, we cannot use the user ID to identify you.

Marketing

  • Pseudonymized usage profiles containing information on the use of our websites. These contain in particular:
    • IP address,
    • individual user ID,
    • products potentially of interest,
    • events triggered on the websites (web browsing behavior). 
  • IP addresses are routinely anonymized, which in principle means it is no longer possible to identify you.
  • We only store the user ID together with other data you provide (e.g., name, e-mail address) if you give us separate express permission to do so (see for example section 6 of this privacy policy). In itself, we cannot use the user ID to identify you. We may potentially share the user ID and associated usage profiles with third parties via providers of advertising networks.

The legal basis for using preference, statistical and marketing cookies and similar technologies is your consent given pursuant to point (a) of Article 6(1) GDPR. The legal basis for using technical cookies and similar technologies is point (b) of Article 6(1) GDPR, i.e., we process your data in order to prepare our services as part of initiating and performing the contract.