Privacy Policy

We would like you to feel safe and comfortable when visiting our website. The protection of your private sphere is of great importance to us, because we understand data protection as a customer-oriented attribute of quality. The following data protection provisions are intended to inform you about how we handle the collection, processing, use, and disclosure of your personal data.

Kaufland Stiftung & Co. KG

Rötelstrasse 35

74172 Neckarsulm

Phone 08 00 / 1 52 83 52

E-Mail: service@kaufland.de

Purposes of data processing/legal basis:

When you access our website, the browser used on your end device automatically and without your intervention

• the IP address of the requesting Internet-capable device,
• the date and time of access,
• the name and URL of the file accessed,
• the website/application from which the access was made (referrer URL),
• the browser you are using and, if applicable, the operating system of your Internet-enabled computer, and
• the name of your access provider

are sent to the server of our website and temporarily stored in a so-called log file for the following purposes:

• Ensuring a smooth connection setup,
• Ensuring a comfortable use of our website/application and
• Evaluation of system security and stability.

The legal basis for the processing of the IP address is Article 6 (1) (f) DSGVO. Our legitimate interest is the purposes of data processing listed above. If the processing serves the preparation of a contract, the legal basis for the data processing is Article 6 (1) (b) DSGVO.

The data collected when our website is called up are in principle only within the access of the Kaufland Stiftung. Insofar as order processors process their personal data in the context of providing the website, contracts for order processing have been concluded in accordance with Article 28 DSGVO.

Storage period/ criteria for determining the storage period:

The data is stored for a period of seven days and then automatically deleted.

Person responsible and purposes of data processing/legal basis:

We, Kaufland Stiftung & Co. KG are responsible for data processing in connection with the use of so-called cookies and other similar technologies for processing usage data on all (sub-) domains under www.kaufland.com.

Cookies are small text files that are stored on your end device (laptop, tablet, smartphone or similar) when you visit our websites. Cookies do not cause any damage to your end device and do not contain viruses, Trojans or other malware. In the cookie, information is stored that arises in each case in connection with the specific end device used. However, this does not mean that we gain direct knowledge of your identity.

The use of cookies and other technologies for processing usage data serves the following purposes, depending on the category of the cookie or the other technology:

Technically necessary: These are cookies and similar methods without which you cannot use our services (for example, to properly display our website/functions requested by you, to save your registration in the login area, etc.). A list of all technically necessary technologies / cookies in use can be found here.

The use of technically necessary cookies and similar technologies in the category "Technically necessary" is based on § 25 (2) No. 2 TTDSG. Subsequent data processing is carried out on the basis of legitimate interests pursuant to Art. 6 para. 1 p. 1 lit. f DSGVO.

Comfort: With the help of these techniques, we can take into account your actual or presumed preferences for the comfortable use of our websites. For example, we can use your settings to display our web pages in a language that suits you. It also helps us avoid showing you products that may not be available in your region. A list of all "comfort technologies / cookies" in use can be found here.

The use of cookies and similar technologies in the comfort category is based on § 25 (1) TTDSG. Subsequent data processing is based on your consent in accordance with Art. 6 para. 1 p. 1 lit. a DSGVO.

Statistics: These techniques enable us to compile pseudonymous statistics on the use of our services for the purpose of tailoring them to your needs. This enables us, for example, to determine how we can adapt our websites even better to the habits of users. A list of all "statistics technologies / cookies" in use can be found here. 

The use of cookies and similar technologies in the statistics category is based on § 25 (1) TTDSG. Subsequent data processing is based on your consent pursuant to Art. 6 para. 1 p. 1 lit. a DSGVO.

Marketing: This allows us to show you suitable advertising content based on the analysis of your pseudonymous usage behavior. Your usage behavior can also be tracked across different websites, browsers or end devices using a user ID (unique identifier). A list of all "marketing technologies / cookies" in use can be found here. 

The use of cookies and similar technologies in the marketing category is based on § 25 (1) TTDSG. Subsequent data processing is based on your consent in accordance with Art. 6 para. 1 p. 1 lit. a DSGVO.

In the context of the use of cookies and similar techniques for processing usage data, the following types of personal data in particular are processed, depending on the purpose:

Technically necessary:

• User input to retain input across multiple subpages (e.g. selection of your preferred branch in our branch finder);
• Authentication data to identify a user after logging in in order to gain access to authorized content on further visits (e.g. access to customer account);
• Security-related events (e.g., detection of frequently failed login attempts);
• Multimedia content playback data (e.g., playback of (product) videos selected by the user).

Comfort:

• User interface customization settings that are not associated with a persistent identifier (e.g., active language selection or concrete display of search queries or maps in the store finder).

Statistics:

• Pseudonymized usage profiles with information about the use of our websites. These include in particular:
  • browser type/version,
  • operating system used,
  • referrer URL (the previously visited page),
  • host name of the accessing computer (IP address),
  • time of the server request,
  • individual user ID and
  • triggered events on the website (surfing behavior).
• The IP address is regularly anonymized, so that a conclusion about your person is generally excluded.
• We combine the user ID with other data from you (e.g. name, e-mail address, etc.) only with your separate express consent. The user ID itself does not allow us to draw any conclusions about your person.

Marketing

• Pseudonymized usage profiles with information about the use of our websites. These include in particular:
  • IP address,
  • individual user ID,
  • potential product interests,
  • events triggered on the website (surfing behavior). 
• The IP addresses are regularly anonymized so that it is impossible to draw conclusions about your person.
• We combine the user ID with other data from you (e.g. name, e-mail address, etc.) only with your separate express consent. The user ID itself does not allow us to draw any conclusions about your person.

Purpose of processing/legal basis: This website uses the Adobe Analytics web analytics service to analyze user access to the website. The data is processed on basis of your consent (Article 6 (1) (a) GDPR, § 25 (1) TTDSG). We use information generated during your use of our web pages (namely, the page from which the file was requested, the name of the file, the date and time of the request, the volume of data transferred, the access status such as "file transferred", "file not found", etc., a description of the type of web browser used and an anonymized IP address – truncated by the last three digits) for purposes of user navigation, statistical analyses, adapting our web pages to your needs, displaying ads on the website (displaying product information on the relevant buttons on this website that reflect your click behavior on kaufland.com) and to identify and protect against abnormal website traffic. For this purpose, we use cookies that control your connection to our web pages during the session. A permanent cookie is set in your web browser by our provider Adobe Systems GmbH to create a pseudonymized user profile, which allows your browser to be recognized the next time you visit the website for purposes of advertising, market research and/or tailoring our website to users' needs.

The information stored on the Adobe servers cannot be used to directly identify you because Adobe Analytics is used with the settings "Before Geo-Lookup: Replace visitor's last IP octet with 0" and "Obfuscate IP-Removed". The setting "Before Geo-Lookup: Replace visitor's last IP octet with 0" ensures that the IP address is anonymized before geolocation by replacing the last octet of the IP address with zeros. The user's approximate location is added to the tracking packet, which still contains the full IP address, for purposes of statistical analysis. Before the tracking packet is stored, the IP address is then replaced with a single fixed IP address referred to as a generic IP address if the "Obfuscate IP-Removed" setting is configured. This means that the IP address is no longer included in a stored data record.

The data collected using Adobe Analytics technology is not used to personally identify visitors to this website. Nor is the usage data stored in the cookie merged with personal data about the bearer of the pseudonym. To prevent general tracking by Adobe, simply click on this link and confirm your objection on the page it redirects you to. In this case, Adobe will place a permanent "Do not track" cookie in your browser so that the Adobe technology is no longer used.

Recipients/categories of recipient: Insofar as Adobe or other technical service providers have access to your data for support purposes, data processing agreements in accordance with Article 28 GDPR have been concluded.

In accordance with Art. 15 (1) DSGVO, you have the right to receive, upon request and free of charge, information about the personal data stored about you at Kaufland.

In addition, you have a right to correction (Art. 16 DSGVO), deletion (Art. 17 DSGVO) and restriction of processing (Art. 18 DSGVO) of your personal data if the legal requirements are met.

If the data processing is based on Art. 6 (1) e) or f) DSGVO, you have the right to object according to Art. 21 DSGVO. If you object to data processing, this will not take place in the future unless the controller can demonstrate compelling legitimate grounds for further processing that outweigh the interest of the data subject in objecting.

If you yourself have provided the processed data, you have a right to data transfer according to Art. 20 DSGVO.

If the data processing is based on consent pursuant to Art. 6 (1) (a) or Art. 9 (2) (a) DSGVO, you may revoke your consent at any time with effect for the future without affecting the lawfulness of the previous processing.

Please contact the data protection officer in writing or by e-mail in the aforementioned cases, in the event of open questions or in the event of complaints.

In addition, you have the right to lodge a complaint with a data protection supervisory authority. The data protection supervisory authority of the federal state in which you live or in which the data controller is based is responsible.

E-mail: datenschutz@kaufland.de

Postal address:

Kaufland Stiftung & Co. KG

Kaufland data protection officer

Rötelstrasse 35

74172 Neckarsulm